How we're different

Our Approach

We immerse ourselves in your organization, understanding your current reality and future goals and ambitions. We identify what is required to unlock these ambitions.
Based on your needs and the insights from the diagnostic, we co-create the learning journey with you.
We deliver the learning journey in a number of different ways: experiential and immersive workshops, one to one coaching and virtual learning to name a few. We believe in real-time incremental improvement consistently – over time.
We engage in diligent and ongoing evaluation to ensure the desired results are achieved.

Our Methods

At Symphony Advantage, we leverage proven existing and proprietary methods to support our clients on their conscious capitalism journey.


Operating System


Many companies are trying to solve today’s challenges with yesterday’s strategies. However, the world has shifted, and operating systems need to adapt accordingly. At Symphony Advantage, we help companies shape a viable framework for consciousness that achieves sustainable and profitable results. We help our clients embrace the stakeholder economy with a business structure approach that delivers exponential value to all stakeholders.


How do we do that? We work with the leadership team in real time to uncover your organization’s hidden potential. Implementing conscious capitalism is not an initiative. It is an ongoing, daily mission. It is about innovating. In 8-week sprints that fit easily into your schedule, we’ll eliminate tensions and constraints, jumpstarting an Evolutionary Operating System based on purpose, planet, people and prosperity. Your entire team will experience how incredibly rewarding and profitable it can be to accelerate sustainable business.


Master Key Executive


The Master Key Executive program provides concrete solutions to the all-too-familiar conundrum that most CEOs spend less than 20% of their time doing what brings the greatest value to their organization to impact growth and revenue. Indeed, after 5 years in operation, as a business grows, it gets more complex. Entrepreneurs are then left doing or worrying about things that are not the best use of their limited resources.


An effective second in command – or Master Key Executive (MKE) –, when given the right development tools, can give them the freedom they need to make the best and highest use of their time. Simultaneously, the second in command is given the freedom to grow as a leader.


This program is partly based on licensed content from Larry Linne's best-selling book Make the Noise Go Away. These sessions are led by Kent Gregoire, the Founder and CEO of Symphony Advantage, who is also known as the CEO to CEOs. Using this method, our company has helped thousands of successful entrepreneurs get back to doing what they do best.


Introductory Workshop: Unlock the Power of your Second-in-Command


Who should attend: CEOs with their "Master Key Executive," a key executive who is a direct report (i.e. C.O.O., right-hand person, second in command, etc.)

Format: in person or videoconferencing for added flexibility

Event cost: upon inquiry

Duration: 3 hours


This transformational workshop will allow you to experience how a Master Key Executive (MKE) can transform your life and business by reducing the “noise”. It will provide tangible value to you and your right-hand person, allowing you to focus on what you do best, and feel great doing it knowing that your MKE is thinking like an entrepreneur. It has helped hundreds of fellow entrepreneurs lead a high performing organization. This workshop provides immediate take-home lessons and tools while also serving as an introduction to our comprehensive 12-month program.


To learn more about this program, click HERE.


12-Month Course: Make the Noise Go Away


Who should attend: key executives who are a direct report to the CEO (i.e. COO, VP, Division Director, “righthand” person, second in command etc.). There are four sessions that include the participation of the entrepreneur/CEO.

Format: videoconferencing sessions for added flexibility (including make-up sessions)

Dates: the first session is private for the CEO and their key executive. Upon completion of this session, the key executive will be placed in the next scheduled rotation to continue the learning momentum.

Duration: 11 course sessions scheduled over a 12-month period:

  • 10 Zoom breakout exercises to deepen the connection with other key executive participants.

  • 1 private coaching session with the entrepreneur/CEO and their key executive (taped and provided to participants).

Program cost:  $5,050


This comprehensive 12-month program will provide key executives with concrete tools related to upward communication, innovation and decision-making as well as client, culture, and performance management strategies and techniques. In parallel, entrepreneurs will gain back freedom to grow their bottom line.


To learn more about this program, click HERE.


The Birkman Method


The Birkman Method remains a preferred instrument to better understand interpersonal dynamics and achieve higher performance through positive psychology. It is used widely in the fields of career coaching, leadership development, human resources management, and organizational design today. At Symphony Advantage, we leverage the Birkman Method for:


  • Leadership development: Great leaders interact with intention by demonstrating self-awareness and emotional intelligence in complex environments to lead their organizations more effectively. Birkman provides an unmatched assessment portfolio with in-depth reports for leaders to gain actionable insight into their motivators, behaviors, and blind spots. Identify the gaps between how they’re perceived and what they need to increase their effectiveness as a leader. Then, tailor their leadership style to meet the underlying expectations their direct reports to drive organizational success.

  • Team effectiveness: Through our learning journeys, we enable teams to have an exceptional quality of dialogue, to make effective decisions together and to have collective clarity of thought. These teams provide clear, credible and compelling direction to the organization. They have trust, both in themselves and each other, as well as in the decisions they make. They unite around a shared purpose and thrive at co-creating.

  • Talent development: Organizational success depends on motivated employees that drive success across all levels of the organization. We provide our clients with in-depth data sets and turn these insights into an actionable plan to accelerate employee growth, manage blind-spots that can hinder development and success, and recognize the motivators that drive career decisions. We help accelerate individual growth for employees through personalized coaching.

  • Hiring and selection: Searching for the ideal candidate is a lengthy and challenging process—hiring someone that possesses the job skills, interpersonal competencies, and aligns with the organization’s culture demands extensive recruitment and organizational resources. Technical abilities and industry experience are important factors to consider but won’t optimize the hiring process to maximize employee retention. At Symphony Advantage, we help our clients through that complex process by providing a full suite of recruiting solutions including: job scorecard, interviews, internal candidate reviews, assessments, negotiation, job offers, on-boarding and 90-day coaching.

Headquarters Address:

18 Mount Vernon Square

Boston, MA 02108

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