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Stakeholder Management: A Great Way to Jump-Start Your Conscious Business

Companies now understand that generating a profit cannot be their sole purpose. After all, 7 in 10 Americans believe that businesses have an obligation to improve societal and environmental issues. Additionally, capitalism is one of the most powerful engines for scalable, sustainable change.

4 Ways to Practice Business More Consciously

Does the idea of conscious capitalism sound too good to be true? In a world where people win at the expense of others, it's hard to imagine a win-win approach for all. When we do imagine this new reality, many struggle to understand where to start the transition towards a conscious capitalistic model.

Here are four concrete actions entrepreneurs can take today to embark on this rewarding journey.

The Four Tenets of Conscious Capitalism

Today, the richest one percent owns 44 percent of the world’s wealth, while 36 percent of the population lives in extreme poverty. Inequality is growing for more than 70 percent of the global population, exacerbating the risks of divisions and hampering economic and social development.
 

In this context, I believe that we have reached a clear outcome of the original version of capitalism, and it’s time for an evolution. I also believe that Conscious Capitalism offers an alternative that can align business with people, profit and the planet.

How to Run a Successful Business While Simultaneously Elevating Humanity

Kent Gregoire is an Entrepreneurs' Organization (EO) member in Boston and founder of Symphony Advantage, which helps CEOs achieve ongoing personal and professional success through strategic thinking, advice and planning. Kent recently became only the seventh certified Conscious Capitalism consultant globally. As such, he helps organizations unleash their spirit of doing business for good by working with leaders to uncover hidden potential that benefits all stakeholders. We asked Kent about his experience with Conscious Capitalism. Here's what he shared...

Announcing Certified Consultant

Kent Gregoire

Kent brings tremendous experience to his consulting both as a successful life-long entrepreneur and a long-time advisor and coach to other CEO’s. Kent’s abilities were on full display in the case study that earned his certification. He was brought into a company in a very perilous time and in a matter of months helped the executive team to work through trust and communication issues (compounded by family dynamics) to find a way to right the ship before setting course toward a shared vision for the enterprise...

Kent Gregoire is an Entrepreneurs’ Organization (EO) member in Boston and CEO of Symphony Advantage, which helps CEOs achieve ongoing personal and professional success through strategic thinking, advice and planning.

During the Great Recession of 2008-10, Kent guided dozens of CEOs and their companies successfully through the crisis and positioned them to capitalize on the economic expansion that followed...

Not long ago a B2B rep for the virtual-meetings company PGi made the fastest sale of his career. One morning he contacted a CEO—someone who was no pushover, having had bad experiences with the type of product the rep sells. By late that afternoon he had a signed agreement. How did the rep pull off this feat? By using social media...

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